First marketing hire responsible for strategy and execution of brand, content, operations, and community initiatives. Collaborates with investing team to uncover insights for developing marketing and branding strategies. Drives programs that amplify brand awareness and strengthen connection among key audiences of early-stage founders and limited partners. Sets business performance goals to measure brand strength including perception, unaided awareness, associations and brand-lift to website traffic.

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Developed and executed brand and integrated content marketing for our audience of enterprise and small and mid-sized business buyers, admins, and influencers, across automotive and employer verticals. Partnered closely with Enterprise Sales, Product Marketing, Demand Generation, Communications and Creative to develop cohesive content. Supported Sales Enablement with the training and engagement strategy for the enterprise sales team, including needs analysis, learning plan development, and communication with senior leaders.

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Collaborated with senior leadership to develop and implement a comprehensive content strategy that both educated the industry and drove bottom-funnel metrics. Created the framework for planning, writing, editing and producing content to scale quickly and efficiently. Built and maintained relationships with industry influencers to grow Gong’s reputation as a thought leader. Ensured the content marketing strategy was well defined, managed in a central editorial calendar, communicated, and continually measured.

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Accountable for all content marketing initiatives to drive traffic, engagement and leads that deliver sales and customer retention. Developed and executed effective content marketing strategies and editorial plans to meet business objectives at the lowest possible cost. Integrated content programs with brand campaigns to increase demand. Ensured all content was SEO compliant. Managed all digital content hubs and all supporting social channels, including email/newsletter distribution. Led partner and channel marketing initiatives. Measured and optimized programs on a regular and ongoing basis.

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Followed and absorbed trends of social media, while incorporating best practices into the company’s overall social strategy. Collaborated with the marketing team to develop creative content plans to leverage social media spaces, while building the Zignal Labs brand. Developed content and posts across owned social channels, including data/surveys, infographics/visuals, tweets, status updates, photos and videos. Leveraged measurement tools to provide progress reports and mine insights

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